evoke® launches in the USA and becomes The Official Helmet of US Equestrian in a landmark agreement.
Lexington, Ky. - US Equestrian and evoke are pleased to announce a new partnership that will see evoke become the Official Helmet of US Equestrian and Official Partner of US Equestrian Safety Awareness Week.
Designed and developed in the United Kingdom with a focus on advancing rider safety and style their range of riding hats and jockey skulls adhere to no less than four international safety standards including PAS 015:2011, ASTM F1163-23, EN 1384: 2023 and the development of a new SNELL E2021 certified helmet; along with CE/UKCA certification.
Launching with the Callisto, Orion, Elara and new models Ophelia, Oberon and Polaris following later this year, evoke offers athletes a broad range of colours, styles, and sizes to choose from, as well as the innovative HEX6 body protector and Contour back protector.
evoke will officially debut stateside at the American Equestrian Trade Association Show in January 2026, followed by nationwide retail distribution from mid-February to March 2026.
“We are excited to welcome such a high-quality product to the United States,” said Bill Moroney, Chief Executive Officer of US Equestrian. “evoke’s dedication to innovation and the highest level of safety align with our mission to protect athletes while they compete in the sport they love.”
David Mitson, CEO of evoke commented “I am delighted to partner with US Equestrian as we launch the evoke collection to the U.S. market and continue to lead the way in equestrian style and safety. Rider safety is universal and our mission has always been to raise standards through innovation, performance and uncompromising protection without sacrificing comfort, style or affordability. I’m proud to be able to bring this to the American market”
evoke has seen a meteoric rise since launching in the UK in 2024, a testament to its investment in modernising the equestrian safety space and its unrivalled support for retailers.
evoke are already Official Safety Partners of prestigious British events including The London International Horse Show, The National Equine Show, Horse of the Year Show, Blenheim International Horse Trials and BETA International.